Disabling/enabling ping response in Windows Server 2012 and 2016
The easiest way to block or enable ping is to use "Windows Firewall with Advanced Security".
To start it, press Win+R and enter the command wf.msc.
Go to the section of incoming rules ("Rules for inbound connections"). Here we are interested in the predefined rule for IPV4 — ″File and Printer Sharing (echo request - incoming ICMPv4 traffic)″.
Note that there are three rules in the table having the same name. In fact, this is the same rule that is simply configured for different profiles: one for the domain profile, the second for the general and the private ones.
Disabling/enabling the rule
To turn the rule on/off, select it and click on "Disable Rule"/"Enable Rule" in the right panel.
If the rule is disabled, your server will not respond to ping requests and vice versa, and will respond if the rule is enabled.